We also may collect certain other information when you access the Service, such as: the type of browser you are using; the type of operating system you are using; the IP address or other unique identifier such as a Device Identifier (defined below) of any of your computer(s) or device(s) that are used to access the Service; the name of your Internet service provider or mobile carrier; referring/exit pages; date/time stamp; clickstream data; web beacons; precise geolocation information (with your consent, where required) and information about your interests in and use of various products, programs, and services (collectively described as “Usage Information,” described in greater detail in Section 2(e) below). If you log in via a social media platform, see Section 4 regarding additional information that may be collected. In addition, when you visit the Service our servers automatically collect information describing your use of the Service, including but not limited to content accessed by you, page/screen visits, length of time viewing a certain page or program, how the content is viewed, etc.
We may on occasion combine your personal data we collect with additional records (including those of our vendors and affiliated companies) to enhance our ability to market to you those products, features, or services that may be of interest to you, to assist us in providing, personalizing and improving our Service and other offerings, and for research purposes.
Some of the sites associated with our Service also allow you to invite your friends to participate in activities or allow you to share certain features with your friends. Inviting friends is optional, and in some instances may help you to earn incentives. To do so, you may provide their contact information or may enter your log-in credentials to import e-mail addresses from your address book from other sites or devices that support such functionality (e.g. Yahoo! and Gmail). Additionally, if your friends enter the Service via links you provide – such as on social media sites – you may receive incentives for such referrals. Please ensure that you have your friends consent before providing us with their contact information.
The information we collect in connection with our online, mobile and video forums and communities is used to provide an interactive experience. We use this information to facilitate participation in these online forums and communities and, from time to time, to offer you products, programs and services.
If you choose to submit content for publication, we may publish your screen name and other information you have provided to us on the Service, on the Internet, or elsewhere. We also may access content posted about our programs and services on various online platforms (such as Twitter hash tags) and post them on our site.
(b) To Assist Third Parties Acting on Our Behalf. We may use third party vendors to perform certain services on behalf of us, such as hosting the site or application, fulfilling your orders of products and/or services, designing and/or operating the Service’s features, tracking the Service’s activities and analytics, and enabling HBO to send you special offers or performing other administrative services. We may provide these vendors with access to user information, including Device Identifiers and personal data, to carry out the services they are performing for you or for us.
We may use third party analytics service providers for purposes such as to evaluate and provide us with information about the Service and viewing of our content (for more details see also Section (e)). These vendors may set and access their own Tracking Technologies (defined below) on your Device and they may otherwise collect or have access to information about you. Please recognize that HBO and/or its vendors (such as mailing houses or customer service vendors) may store this information, and may share this information with third parties as necessary to process your transactions and provide access to the Service by you. HBO may also use this information for internal review and analysis of the Service, the customer service process, and consumer comments.
(c) To Communicate With You. We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests, sweepstakes or when we make changes to our user agreements, to provide you with newsletters, promotional information about HBO and/or the Service, in connection with incentive programs, rewards and fan engagement activities, to respond to your inquiries about our offerings and provide customer service assistance, to offer you other products, programs or services that we believe may be of interest to you, or to contact you about changes to the Service or other system requirements, your account, or any customer service requests submitted by you.
(d) To Improve the Service. We sometimes use the information that we collect to improve the design and content of our Service and to enable us to personalize your experience in using our Service. We also may use this information to analyze usage of the Service in the aggregate, to provide user ratings and other information to subscribers generally, to offer you products, programs, or services that we think you might enjoy, and to better assist with customer service. We may also share such information in the aggregate to enable partners, prospective partners, affiliates or third parties (such as Nielsen, movie studios, cable and satellite companies, etc.) to analyze usage of particular items of content, such as how often a particular film was streamed or how much of a particular film was watched.
(e) Cookies and Usage Data Collected as You Access and Use the Service. In addition to any personal data or other information that you choose to submit to the Service, we and our third-party service providers may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the Service, which technologies may be downloaded to your Device (defined below) and may set or modify settings on your Device. This Usage Information may include the browser that you are using, the URL that referred you to our Service, all the areas within our Service that you visit and your activities there, your Device location, your Device characteristics and certain Device data, and the time of day, among other information. We also may collect precise geolocation in real time from your Device with your consent. We may use Usage Information for a variety of purposes, including to assess, enhance or otherwise improve the Service or our activities in connection with it, for analytics or for marketing purposes. In addition, we may collect your IP address or other identifier (“Device Identifier”) for your computer or other device used to access the Service (any, a “Device”).
A Device Identifier is an identifier that is automatically assigned to your Device used to access the Service, and our computers identify your Device by its Device Identifier. We may access and use Device Identifiers that have already been associated with your device.
We may use various new and hereafter developed technologies to collect Device Identifiers, Usage Information and Demographic Information about you (“Tracking Technologies”). A few of the methods that may be used to collect Usage Information include, without limitation, the following (and subsequent technology and methods hereafter developed):
Cookies. A browser cookie is a data file placed on a Device when it is used to visit the Service. Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to and activities in connection with the Service. The Service also may use locally stored objects to provide certain content, such as video on demand, video clips, or animation. Adobe's Flash player and similar applications use this technology to remember settings, preferences, and usage similar to browser cookies. Most cookies may be disabled or removed or blocked using tools and settings on commercial browsers. However, some cookies, such as Flash cookies or HTML5 cookies, may not be disabled through your browser. For information on disabling Flash cookies, go to Adobe’s website at www.adobe.com. Please be aware that if you disable or remove cookies some parts of our Service may not work and that when you revisit our Service, your ability to limit cookies is subject to your browser settings and limitations.
Web Beacons. Web beacons are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring data, such as: the IP address of the computer that downloaded the page on which the web beacon appears, the URL (Uniform Resource Locator) of the page on which the web beacon appears, the time the page containing the web beacon was viewed, the types of browser that fetched the web beacon, the identification number of any cookie on the computer previously placed by that server, or whether an email has been opened. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. The Service may use web beacons for a number of purposes, including, without limitation, to count visitors to the Service, to monitor how users navigate the Service, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.
(f) Third Party Ad Servers. As discussed in detail below in Section 5, on our sites or as part of our Services, third party ad servers may present or serve advertisements, provide us with data collection, reporting, ad response measurement, and site analytics, and assist with delivery of relevant marketing messages and advertisements. These third parties may view, edit, or set their own cookies. They may also collect information concerning your online activities over time and across different websites. The information they may collect includes the other sites you have visited or applications that you have downloaded to your mobile device, and other information about you or your device in order to help analyze and serve anonymous targeted advertising on the Service and elsewhere. For more information about third party ad servers and your ability to opt-out of targeted advertising from such third parties, please visit Your Online Choices (www.youronlinechoices.com)
(g) Additional Uses. HBO may on occasion combine your information we collect with additional records (such as publicly available information, including on social media sites, and those of our vendors and affiliated companies) to enhance our ability to market to you those products, features, or services that may be of interest to you, for analytics purposes, and to assist us in providing, personalizing and improving our Service and other offerings.
HBO has not implemented a response to browser-based Do Not Track signals. Because of the current lack of consensus with respect to the Do Not Track standard from both a compliance perspective and a technical perspective, we have not yet determined how or if we would implement a response to Do Not Track signals; we will continue to evaluate in the event a uniform standard is adopted.
(b) Sale of Assets or Change of Control. In the event of a sale of assets or change in ownership, we may transfer such information to a successor of HBO or any person or entity that acquires ownership or control of HBO or the Service via any means.
(c) For Affiliate Use. As you know, HBO is a Time Warner company, and as such, has affiliate sibling companies. We may share your personal data with our affiliates to identify products and services that may be of interest to you, for research, analysis and to assist in the improvement of our Service or those of our affiliates, and in connection with promotions conducted by us, by our affiliates, or jointly. Below is a list of some of the Time Warner companies that are affiliated with HBO and with whom we may share information we collect at our sites. We may update this list from time-to-time with additional Time Warner companies, so please check back periodically to keep up-to-date.
Time Warner Inc.
Turner Broadcasting System Inc.
Warner Bros. Entertainment Inc.
(d) Co-Branded Opportunities: We sometimes may offer content (e.g., contests, sweepstakes, or promotions) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personal data that visitors voluntarily submit as a result of participation in such content or activities. We have no control over these parties' use of this information. We will notify you at the time your personal data is requested whether such information will be shared with these parties.
By agreeing to share or posting content from the Service to a Social Network site, or by linking your Social Network account with your HBO account, you acknowledge HBO’s collection and use of your Social Network information that you have made available to be shared, including video viewing information. HBO will collect information including video viewing information from your Social Network sites each time you share or post content from the Service to the Social Network, and may collect information from your postings for rewards or incentives. You can de-link your Social Network account from your HBO account on a going forward basis.
We take information security seriously and use reasonable physical, electronic, and managerial procedures to help prevent unauthorized access, maintain data security, and correctly use the information we collect online. For example, HBO and its agents secure any financial information, including credit card numbers, with encryption technologies. We incorporate commercially reasonable safeguards to help protect and secure your personal data.
If at any time you wish to stop receiving promotional materials related to the Service, we will provide an unsubscribe link at the bottom of each promotional e-mail you receive. In most cases, you can also go to the subscription overlay in your dashboard to opt out of newsletters and other promotional e-mails. Please keep in mind that opting out of promotional e-mails will not prevent you from receiving transactional e-mail correspondence related to, without limitation: the Service, your profile, and/or account.
If you no longer wish to have any information collected by any mobile application included in the Service, you may uninstall the application by using the standard uninstall processes available on your mobile device or via the mobile application marketplace or network.
In some instances, certain information or services can be provided to you only if personal data is provided. If you elect not to provide such information, you may not be able to access certain content or information.
You may inquire about your rights of access, correction and deletion of your personal data we hold about you as well as object to their processing at any time upon legitimate grounds. You may also, free of charge, object to processing of your personal data for marketing purposes. Should you wish to exercise these rights, please contact us at the address indicated in Section 8 below.
Effective Date: February 17, 2016